![]() In this article, we breakdown the behavior of Android app developers by looking at app update stats pulled from the Google Play Store. As such, iOS app update frequency can be leveraged by app developers to improve the app store optimization (ASO) of their own apps and games, by ad networks to bolster lead generation, and by app market researchers to study existing and emergent trends within the app stores. While data on app update frequency offers broad visibility into the global app market, it can also be used to examine the activity, and therefore market vibrancy, of any genre, subgenre, region, or country. The frequency with which mobile app developers update their apps on the Google Play Store is a unique lense through which to observe the Android app market.
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